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Men's haircuts 70s: fashion - such a fashion

Today we go on a trip to the 70s, and look at the men's fashion, which was in those years. Guys, this is of course a complete hello! And you know that it’s scary that fashion has a cycle. And all the "old" is back. Will we be dressing again the same way soon?

Particularly striking is men's underwear - this is generally generally the peak of fashion. Although, probably, in freedom-loving Europe they are still worn. With their hyper tolerance You won’t surprise anyone with this view.

You look, and somehow these "men" do not look very courageously. Above, it’s kind of brutal, but below, it’s somehow too sweet. Maybe he is “Bulgarian” or “Romanian”? (phrase for those in the subject). Though, for role-playing games perhaps it will be the most. Or maybe it’s just more convenient for him that “everything is aired”?

Perhaps we do not know anything about the climate of Europe in the 70s, but what if there was wild frying?

Features 70s style

If you go back to the history of the 70s, you can see a special trend of men's haircuts - long hair, their curly shaggy and free fall, as well as a combination with facial hair. In those days, the hippie subculture was actively spreading and enjoyed success among young people, whose motto was absolute freedom of choice, and natural and natural beauty were valued.

The pacifism and commitment of youth to natural beauty today would seem a lot of oddities, but as for the fashion haircuts of the 70s, they are still relevant today. Stylists note that a feature of modern haircuts in the style of the 70s are elongated hair, flowing in a free position. Medium length haircuts with straight hair and a clear edging, which smoothly turns into sideburns, are also allowed.

Imitate the idols

Any men's haircut of the 70s today is a masterpiece, according to most designers and stylists. Then fashionable were haircuts with fleece, long hairstyles with thick hair, the presence of a forelock and sideburn, as well as a stylish mustache. Today, such haircuts are in demand among men with extraordinary thinking and approach to the image, as well as among creative personalities and models.

Do not underestimate the tendency of people to imitate idols, including in hairstyle. A striking example for most modern men and even representatives of show business was the men's haircut of the 70s Malette. Its differences are shortened hair in front and sides, as well as elongated locks on the back of the head. Equally popular was a bob haircut with a thick bang, then such a haircut model is worn to this day.

As for the structure and shade of hair, blond thick, and most importantly, straight hair, was fashionable in the 70s. If the man had curly curls, most often they were collected in the tail or shortly cut. But short men's haircuts of that time were complemented by a straight hair trim connecting with sideburns. If a haircut exudes a refusal to leave and visit a master, this is the main indicator of haircuts of that time.

70s celebrity photo gallery

To consider the most masterpiece and remembered by stylists and designers, men's haircuts of the 70s, just look at the photos of famous personalities of that time.


Retro-style is not always a classic and neat, but voluminous styling. The stereotypes of this style are broken by men's hairstyles of the 70s, which could be characterized by two criteria - shaggy and combining haircuts with sideburns. At that time, straight blond hair of an elongated shape was valued, which should have looked as natural as possible. Today, long men's hairstyles from the 70s are gradually replacing modern short models.

Men's hairstyles 1970s

Therefore, it is not surprising that the youth fashion of the 70s was formed mainly by hipsters. The same applies to men's hairstyles, which indicated the relaxed appearance of a man and expressively emphasized his sense of freedom. At that time, long hairstyles, neatly combed, with mostly straight hair and a clearly accentuated curly fringe, smoothly turning into the same curly sideburns or beard, were especially popular.

Then, hairy hairstyles for men appeared, the fashion on which was introduced by popular rock bands. People in the 1970s preached complete freedom, so they wore what they like without any stereotypes and constraints, they made themselves any hairstyle they wanted. Here are some examples of fashionable men's hairstyles of the 70s of the last century:

1970s fashion trends

  • Dresses for grandmothers, dresses for hippies - midi and maxi length. Prairie dresses with lace trim in the style of the Edwardian era,
  • Knee-length shirt dresses,
  • Peasant blouses, tunics, cool t-shirts,
  • Flared pants and jeans
  • Home and decorated clothes - patches, fringe, embroidery,
  • Pants suits with silk blouses and blazers for office,
  • Overalls were worn as casual clothes, evening or for discos,
  • Long knitted vests over tops and pants,
  • The revival of vintage jewelry and accessories of the 1920s.

Men's clothing in the style of the 70s

In the 70s, men wore flared trousers, shirts and jumpers with bright geometric and floral prints, wide-necked shirts, colored vests, single-breasted corduroy jackets, elongated jackets, raincoats, cardigans. Of the accessories - glasses like John Lennon, neckerchiefs, bracelets made of leather, wood, stones, headbands and colored scarves.

Someone dressed like a free artist, and someone picked up elegant things: raincoats with wide collars, straight jackets with zippers, denim jackets. In this elegant style allowed a loose shirt with a Hawaiian print.

1970s dresses

Short shirt dresses, sweater dresses, low waist dresses and tunic dresses were still trendy styles in the early 70s. Sleeveless dresses were worn over shirts with short or long sleeves with high socks to the knees. Button-down dresses alluded to the flapper era of the 1920s. This time they were made of double polyester, which was tough enough to withstand wrinkles and staining. Many dresses had large collars, and some began to wear hippie prints in the form of yellow, green and orange flowers or paisley curls.

By 1973, dresses began to look more like the fashion of the 40s and 50s with A-shaped skirts or pleated skirts and button-down tops. Simple one-piece dresses with a belt, a short sleeve and an airy skirt or a dress-suit with a tie made up the majority of everyday dresses of the 70s. Many winter dresses were produced in the style of a button-down shirt with long bishop sleeves and a matching belt. The neckline was still rather modest. Bow ties, small cuts, mandarin collars and large folding collars added variety without outcrop. In recent years, a lace around the neck, a waist belt and a hem dropping several inches below the knee have made dresses even freer.

The whole range of colors was used. Diamond tones in the fall / winter, pastel and white in the summer. White was especially popular for everything: from dresses to hats, from handbags to shoes. And day and evening, especially in the evening, the hottest color of the 70s was white.

There were several other unique dresses that became famous in the 70s, although their influence was not always noticeable in the mainstream:

Grandma's dress, prairie dress, or peasant dress was a mixture of hippies and Edwardian (post-Victorian) modesty with a touch of folk art. These were homemade maxi ankle-length dresses (or skirts). They were trimmed with ruffles, lace and embroidery. The American companies Gunne Sax and Arpeja have sold millions of such Edwardian dresses.

Kaftan dresses were inspired by the Greeks and worn with high-heeled sandals and beads or pearl necklaces. Kaftan has become a frequent hostess clothing style. Many soul and jazz singers wore long marquees with an extra high belt and huge kimono sleeves in bright colors and large exotic prints.

The wrap dress designed by Diane von Fürstenberg was a cotton jersey dress with a ballerina top. In 1975, Furstenberg made 15,000 dresses per week for everyone, from housewives to working professionals! Only in 1978 or 1979 they became available to the masses and from other materials such as cotton, chiffon, veil and polyester.

Halston designer dresses in gold llama, with cashmere capes and jersey frills have created a new evening look - sexy, free and light. The fabrics were stretchy, making them ideal for dancing at the disco in Studio 54. Other brands followed Halston's design, including neck straps, shiny fabrics and floating ruffles in evening gowns.

What to add to a men's wardrobe from the style of the 70s

- Velor jacket,
- jeans jacket,
- neck scarf,
- a bright yellow t-shirt,
- sweater with a wide collar,
- a shirt with sleeves to the elbow,
- flared jeans,
- shirts and sweatshirts with bright floral or geometric prints,
- a fringed suede cowboy jacket.

The most relevant colors are mustard, dark brown, yellow.

Despite the fact that flared pants were popular 40 years ago, you can remain faithful to tight-fitting or straight jeans, to wear cropped trousers with brogues, derby, sneakers, oxfords or slip-ons. If you want to stand out, put on cowboy boots.

Men's haircuts from the 70s

In the 60s, men's pompadour haircuts and a neat parting on the side were popular. They remained relevant in the 70s. More long hair was added. Their men grew up in protest of established norms. By the end of the decade, short sports haircuts gained popularity. Among them is buzz cut, which is considered the main trend of this summer.

Men's fashion in the 70s has changed throughout the decade, so today you can safely use the finds of the styles of that time: from hippies to punk and sportswear. There were many currents, and all of them appeared for the sake of one thing - self-expression.

Trousers and jeans of the 70s

Women's pants of the 70s were more diverse than the two previous decades taken together. Some were with a high waist and wide legs, while others were narrowed at the hips and with a flared hem. There were narrow, straight and baggy. Some had cuffs, some did not. Most women chose cotton or polyester knitted trousers with high waists and wide trousers in pastel shades for everyday looks in combination with a tunic top, a button down blouse or a tight knit shirt. Simple and comfortable pants dominated most of the 1970s in both daytime and evening hours.

Fashion pants were inspired by 40s models with wide but straight legs and large pleats at the top for comfort. Palazzo trousers are built on the trend for wide trousers, which are reinforced with even more fabric, which flowed like a skirt. They were best suited for home parties. Simple colors as well as large floral prints made these pants spectacular.

It was blue jeans that became the uniform of the 70s. Blue jeans were worn all day and all night, any model. At first, designers tried to force women to wear other types of trousers, but women did not want to give up jeans. Instead, new models were introduced every season, giving women a reason to buy a few more pairs and improve on the old ones. In the early 70s, blue jeans, aged or pre-bleached, gave way to new models. Adding contrast stitching, buttons and patches to denim is a creative way to make them unique. And the more, the better.

By the end of the 70s, jeans again became dark and tight. CVs in subsequent years also spread color models. The brands Calvin Klein, Pierre Cardin, Jordace, and Gloria Vanderbilt were especially valued. Wearing designer jeans with a logo on the back pocket said the woman was following fashion. This marked the beginning of designer jeans and high price tags.

Fashionable overalls were an elastic adaptation of working overalls. Using the toilet in them was unreliable. The new jumpsuits were made of double knitwear made of polyester, cotton or denim with a zipper or button on the front, trouser pockets and a large collar. A denim jumpsuit with a zipper in front enlivened the overall look. Evening overalls became like elastic bodysuits with a sleeveless top or a collar.

Funky 1970s fashionable jumpsuits with prints and shimmering metal particles - trendy costumes for Halloween or parties.

Women's pantsuits

Since a record number of women went to professional work, where men were mostly located, women felt the need to dress in men's trousers, shirts and jackets to achieve success. The role and wardrobe of Diane Keaton in the movie "Annie Hall" inspired a new office style. The era of women's trouser suits exploded in the market. Men's blazers were worn over a vest and a blouse with a bow tie, with wide trousers and pointed-toed boots. Add to this classic men's shirts, vests, large hats, flat shoes and glasses - this style has become a new way for smart and fashionable women around the world.

Pantsuits were available in rich colors such as burgundy or dark green in winter and pastel or white in summer. The pantsuit was softened by a silk blouse and a loose bow tie instead of a tie. A blouse with a large collar was another option that imitated men's shirts. In the early years, jackets contrasted with trousers and blouses with bold cells and patterns. Towards the end, they combined in a single suit and entered the traditional men's wardrobe in the form of patterns, such as a strip.

Business skirts and dresses were an alternative to trousers. Bright floral prints or plain silk with a modest neckline and a jacket worn on top could alternate with elegant trousers. The skirts were below the knee, maxi or pleated. These were business women. Secretaries and assistants wore the same everyday, girlish styles that they wore after work and weekends.

70s skirts

Outside the office, women's casual skirts could be of any length - from micro-mini to maxi to the floor. The miniskirt was moved from the 60s, which was worn by teenagers and young women until 1973, when the skirts "fell" to the floor for the first time since the beginning of the century. The most popular lengths and styles were straight or pleated knee-length skirts. They were spacious around the thigh and legs, but often had a partially or fully elastic waist for comfort in the middle. They became longer at the end of the decade, when the middle-aged peasant skirt went out of the hippie movement into the mainstream. Tiers, tribal prints and lace inserts have created a much lighter and more laid-back look in a changing decade.

Long peasant or grandmother's skirts offered an alternative to mania for short and medium skirts. Skirt St. Tropez, built in a grandmother's style with J-shaped inserts of alternating fabrics, was launched in 1973. Many hippies decided to make denim skirts from blue jeans by opening the inner seams of the legs and joining them together. Additional fabrics could be present, as well as lace and embroidery trim.

Hippies also made skirts from shreds of fabric (quilted style), squares of grandmother, suede and velvet. The game was called "update and improve."

70s shorts

Like skirts, women's shorts were of different lengths. The shortest in length and fashion were hot shorts.These were very short shorts in bright colors of satin, cotton, nylon, denim or velvet. And, oddly enough, they were worn more often in winter than in summer. The length of their inner seam was only 5-8 cm, but they rose at least to the navel for the very high-waisted retro bow. They looked European chic paired with high boots and bright tights. The addition of a long jacket with a wide lapel made them more suitable for work. They were a short-lived hobby, which began and ended in 1971. However, for most of the decade, they remained popular on dance floors and roller-skating arenas.

In general, the shorts sat high on the waist and right on the leg. There were shorts that ended just above the knee (knee-knockers). Jamaica shorts were a few inches above the knee, and short shorts were several inches below the crotch. The sports shorts were made of cotton twill or terry cloth with a free leg, a low waistline and curved side cutouts trimmed with a contrast twill.

Shirts, blouses and tops of the 70s

The blouses of the 70s were conservative, with buttons and large collars. Polka dots, paisley, floral and plain, turned into blouses with large bows or small ties on the neck. Silk blouses finally became (more) affordable than they were before World War II. Women saved and spent money on this natural fabric, otherwise they had to wear synthetics in which it was hot. Sexy blouses had a very low V-neck, in which wandering eyes hoped to see a hollow. Since many women with small breasts did not wear bras, this was not uncommon.

Prairie or hippie blouses were quite a fashionable trend in the early 70s. Some had large collars, ruffles, bow ties, small pleats and lace inserts. They were romantic, in white or pastel solid colors and in small floral prints resembling hippies.

Tunic shirts were the most comfortable women's shirts. The large length also perfectly concealed large hips, busts and tummies, instead of showing them in a narrow T-shirt. They went well with a comfortable pair of jeans, trousers or with pleated skirts. From cotton they were the perfect summer shirt, from matte knitwear or knitted polyester could be smart enough for dinner. Supplemented with a lap belt to emphasize the waist without pressure of the leather belt.

Favorite everyday items in the summer are short shirts or knit tops. A casual drawstring top was also successful with flared trousers with a high rise or short shorts. The polo shirts were fastened with zippers, buttons, or left open as a small V-neckline with straight or Peter Pan collars. They fit snugly and were short-sleeved.

T-shirts were narrow and short, many had contrasting stripes on the neck and arm. Rainbow stripes were also popular. Knitted or cotton T-shirts and sleeveless turtlenecks were a daily alternative to a boy's t-shirt.

Ethnic tunics and shirts, such as Mexican peasant blouses, Indian caftans, embroidered jellabs, African dashiki and Eastern European folk embroidery became part of the hippie wardrobe.

Vests were the main element of layered images during the 70s. Long knitted cardigan vests were worn over blouses and trousers and were unfastened and dangled, or fastened with a belt. Short men's vests were combined with trousers or skirts. Knitted vests warmed the image, but did not give as much volume as sweaters. Hippies liked fringed suede vests, as well as faux fur, denim and crocheted patterns. Almost everyone needed a sleeveless vest.

Sweaters. A wrap top or a sweater with Dolman sleeves came from the 60s. He had a loose top and a very tight wide waist. Pigtailed sweaters and vests were especially popular in the 70s. Many were tied at the waist, had a small shawl collar and came complete with a knitted shirt for the old "double look" from the 50s.

Knitted poncho was the main warm element of the wardrobe in the early 70's. Home-made crocheted, knitted with open weaves, folk patterns and a short and medium length plaid poncho covered not only hippies, but also mature female torsos. Scarves, wrappers and shawls made from the same materials, usually home-made, were an alternative.

Jackets, coats, capes 70s

Women's coats began with large rugs knee-length or lower. Trench coats and dressing gowns remained in fashion for most of the decade, but in lighter pastel colors and ivory. Heavy tweed, boucle and tapestry came into fashion at the beginning and end of the decade. The length is shortened to a double-breasted pea jacket or jacket. A fashionable favorite was a medium-length leather jacket, as well as a plush coat - a fur coat made of faux fur with a pile. A vinyl raincoat and raincoat with bubble umbrellas complete in vibrant trendy colors or transparent plastic have remained in fashion for decades.

Many coats of the 70s returned to fashion in 2018-2019. Long suede jackets with fur trim. Sheepskin denim jackets. Teddy's coat, embroidered coats and fringe are all part of the hippie boho revival. Many long vintage-style coats in rich earthy tones that come back this year.

70s shoes

The trend of the early 70s was clumsy platform shoes. It was first seen in the late 1930s, but was reborn in search of nostalgia in the 70s. At first, the platform was a modest 1-inch sole, similar to shoes of the late 40s. The sole soon grew to 2 or 3 inches with a 5-inch heel. The platform hit oxfords, sandals and boots. They looked best with flared jeans or trousers.

Shoe designers have personalized platforms for different audiences. Decorated with spikes or rhinestones, they made pop stars popular on stage. The main designs were characterized by flaps, embroidery, leather or painting. With high ankle straps and fruity hues — peach, yellow, pistachio — even simple platform shoes were brightly colored against a neutral outfit.

Clogs were the shoes of workers in Sweden and the Netherlands, a lifestyle romanticized by hippies. They were heavy and bulky, but they were easy to put on and take off, they were unisex and just comfortable. Usually with a wooden sole and a leather strap or top with open heels. Mules were combined with the sole of a clog in the mid-70s swept away from the shelves by fashionistas. In summer, heeled sandals made of wood complemented floral dresses.

Wedges were another return to the 1940s. Loafers, sandals and wedges in oxfords had a cork sole and closed top. In the summer, multi-colored tarpaulin sandals with white lace were worn.

Vintage dance shoes of the 20s and 60s return elegant heels to women in the mid-70s. T-shaped strap, Mary Jains (a kind of women's shoes with a strap), cross straps and straps on thin but strong stilettos. They were especially popular as evening shoes and disco heels. Snake prints were part of every collection of shoe designers.

Shoes, in particular high boots with lace from tapestry or leather, were combined with long peasant dresses. Go-go's fashionable boots were still worn in the early years with mini dresses and skirts. Cowboy boots came into fashion in America. Women felt strong and powerful in boots.

Birkenstock sandals appeared in 1967 and were quickly picked up by hippies. Contour insoles and earthy tones are ideal for festivals, concerts and rallies.


Women wore sports jogging suits with tennis sneakers, regardless of their sports activity, which is very similar to today's phenomenon with yoga pants. They were worn at any time of the day or night by women of all shapes and sizes, although they were preferred by their women with a sports physique. The same can be said about dancewear - leggings, bathing suits, tops and terry clothing.

Dancewear fell on the dance floors of discos in the late 70s. Wrap-around ballet dresses, knitted overalls, and swimsuits with metal particles “danced” in the 80s.

Actress and model Farrah Fawcett wore Nike sneakers with jeans, which marked the beginning of the trend for sports shoes.

70s swimwear

Swimwear, such as a bikini with shorts for boys and lace front, tops with shoulder straps with a neckline at the sides or deep in front, made beaches and pools an ideal place to show off sexy skin. Modest swimwear such as bathing dresses were preferred by mature women. Geo prints, tribal prints, bright or earthy shades made bathing suits a vivid experience.

Lingerie 70s

Despite the trend of not wearing a bra and corsets in the 70s, the luxury lingerie market was very popular. Intimate clothes laid out in the front and central parts of department stores. Light and airy camisoles, teddy and body made of silk or lace-like nylon trimmed with lace were offered. The bras and panties were so beautiful that it was a shame to cover them. Even the practical cotton panties and bras were beautiful when they trimmed them with lace.

Most of the women who were amused by the "braless", still preferred to wear them. Brassieres were designed to be minimalistic and inconspicuous. Now women's breasts could hang comfortably. Only a small amount of tissue supported them to minimize fluctuations.

Makeup and hairstyles

The painted face was a relic of the past when the completely natural appearance of the hippie seized power. No makeup (unless it was invisible) was ideal for most women. Fans of “no makeup” still preferred lip gloss to prevent lip cracking and add a touch of gloss.

Those who chose a natural look used some cosmetics:

  • Eyeshadows - shimmering eyelids with black or brown mascara on the upper and lower eyelashes. The colors of the shadows were light blue, brown, purple and green. Three colors could be applied on the eyelids in heavy pastel colors for the evening,
  • Eyebrows were combed and treated with clean mascara,
  • A light liquid base or powder with a pearly sheen gave a healthy shine,
  • Bronze powder gave the face a tanned shade,
  • Berry blush on the cheeks, applied in the form of the letter L,
  • Transparent lip gloss or light pink or pearlescent lipsticks. Thin lips with a slightly full bottom were considered ideal. Colors: peach pink, light peach, ivory, orange-coral or bright fuchsia.
  • A cream-bronzer on the lips gave a very subtle, natural look to the hippies.

1970s hairstyles

There were several popular hairstyle images inspired by famous actresses and athletes:

Straight hair - many teens and young women prefer long, perfectly straight hair. The hair was either straightened in the salon, or literally ironed at home with the help of an iron for clothes. It was a risky process.

Afro - The opposite of a straight hairstyle was a completely natural, curly afro. Worn not only by African Americans, but also women with thin and curly hair. The natural look freed women from the cost of weekly professional hair straightening and styling.

Women with any type of hair could allow their hair to be natural in the 70s. Wavy? Yes! Short and thin? Yes! Wash, dry and go out the door.

Many women did not like Afro. Instead, African American hair was straightened and styled to fit any other popular smooth look such as bob, page, wedge, or flip.

Mullet is not just a fad of the 80s, but mullet came into fashion in the 70s for women and men. A short, wide bang with medium hair only at the back created this iconic hairstyle. It was ugly, but at that time it seemed easy to care for and fashionable asexual.

Shag is a very popular sloppy hairstyle with layers of wavy or loose curly hair. A hairdryer (a recent invention) has helped turn layers and increase volume. The steps could be short or long. Many women who cut their hair in the 70s never returned to long hair in the following decades.

Riding Hood - Dorothy Hamill, a figure skater, wore this boyish hairstyle under a pot, where her bangs were cut at an angle for a slightly more feminine look. Her hair soared as she skated, and many women immediately copied her laid-back beauty.

Bob - Bob of the 1920s returned to the 70s and stayed there for a decade. Short straight hair up to the length of the chin and fringe was ideal for thin straight hair on a narrow face. Curly hair could also be cut in the style of a bob, but usually it was a little longer and in shape resembled a hat.

Feathercut - Farrah Fawcett, the icon of beauty for every woman, wore a new feathercut. It was a long and wide haircut with layers that were swept away from the face. A similar style was in Marie Osmond, the idol of adolescents, who was distinguished by long wavy hair with elastic curls from the ears down.

Page was another straight hairstyle for medium hair with tips to the neck. The length could also be up to the chin with a smooth bean, fluffy bangs and curly tips.


Hats Although hats gradually went out of fashion in the 50s and 60s, many young women in the 70s still wore them. The wide-brimmed hat is perhaps the most iconic of the decade. She went well with peasant dresses, especially in a white mesh in the summer, or with hippie clothes made of brown suede or handmade quilted items.

Baseball caps have also been popular with sports enthusiasts. My favorite hat is a cricket hat or a cap for newspaper people, which was created from all available materials and any colors that you could imagine: from terry cloth in summer to velveteen in winter.

The best winter hats should have been knitted hats and berets. Large-knit hats with wide open weaves looked like a grandmother's hat. Knitted hat-bags were loved by hippies. Most of these hats are now back in fashion.

A scarf tied to the neck or around the head, like a scarf, was carried over from the 60s. Thick winter scarves were thrown over his shoulders. A lighter spring scarf can be tied to one shoulder and fastened at the waist to look very fashionable.

Belts - most of the clothes sold with a belt included. Most women also had wide belts with ring buckles to wear over a tunic or long shirt. Thin and thick belts were made from natural materials such as macramé, tapestry fabric and recycled fabric and added variety to the hippie look.

Bags - Macramé crossbody was the new handbag of the 70s. A long shoulder strap with a rectangular or rounded ivory woven body was an indispensable summer accessory. The bobo bag, saddle bag, and satchel were large enough to hold something in them. In winter, women preferred dark brown leather, blue suede, tapestry prints or green vinyl. They looked like handmade, but were usually bought. Mature women preferred quilted bags with ring handles. In the evening, a clutch bag with a wrist strap or a bag with a vintage bead or mesh frame perfectly kept essentials.

Sunglasses.Men and women wore large square and round glasses and aviators. Shades could be smoky gray, natural amber or brown. Women's frames were usually made of plastic in natural colors. Hippies and musicians liked the small round mirrored glasses. Lenses were offered in all colors of the rainbow.

Jewelry - jewelry was remembered in the 1920s with layers of long pearls, colored beads and tassel necklaces. Rhinestone evening necklaces, dangling earrings and ceramic bracelets have also been revived since the 1920s and 1930s. Fashion jewelry in the style of the 60s remained in fashion and was supplemented by round hoops, art deco earrings and thin gold bracelets. Gold has been especially popular for a decade, from gold hoop earrings to gold buttons and chains.

Hippies preferred massive jewelry made of bone (artificial ivory), wood, yarn, leather and suede. Some depicted a peace sign.

Teenagers often made colorful friendship bracelets to give them to each other. They also wore mood color rings, which varied with body temperature, predicting what kind of “mood” they were in. When David Cassidy wore a shell choker necklace, everyone imitated him. A flower attached to the lapel of the jacket gave femininity to a masculine look.

This concludes our review of women's fashion in the 1970s. The 70s were such a huge range of clothing styles that it was impossible to capture all the trends and fashion, but these are the most classic things worn by ordinary women, teenagers and some hippies.

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Chic fashion was in those years. I did not find this time and I do not remember exactly how women dressed in the 70s, but I remember well my coat and wedge shoes from my mother’s wardrobe. The length of the a-line skirts and dresses of this time, thanks to which underwear was almost visible, was also always striking. And if at the time of my youth, in the 90s, a narrow skirt above the knees was considered indecent, then in the 70s a wide skirt that only covers the buttocks is the norm. What fashion is still a strange thing! Nevertheless, dresses with pleated skirts were cool then, and elegant elastic pants with arrows from jersey are also popular. Honestly, I even find it difficult to name some unsympathetic, unsuccessful wardrobe item of that era - everything is so bright, original and most importantly - not depriving a woman of femininity.

Yes, the fashion of the 70s is very recognizable, but you really can’t cover it, it is so diverse, you can’t describe it in a nutshell. The most memorable direction for me from the 70s is the hippie fashion with its wonderful tunics, picturesque handbags over the shoulder. And elegant women's fashion with clear lines in suits and at the same time perky styles of dresses. In general, choose your specific image, according to mood and image. It is not a universal fashion, although the hippie style is considered as if unisex.

Vera Ivanovna Frolova

In the early 70's, the sounds of rhythmic chirping of a manual sewing machine came from almost every apartment. On weekends, suitcases with a sea of ​​funny fabrics, old tailor's scissors, countless multi-colored coils and black-and-white photographs of movie stars in festival outfits got in. Copying something “like Sophia Loren” in the last film was a matter of honor.

In the mid-70s flared pants and mini-skirts raved even excellent students. It was an attribute of adulthood. You are fourteen years old and you are convincing your mother to allocate 10-15 rubles from the family budget for sewing the first and most important flares in your life. It was impossible to buy anything like this in the store, so they all sewed it themselves. The perfect pair of flares expanded from the hip and hid shoes on a 10-centimeter platform, and the skirt was thirty centimeters long. At the dances, we impressed with new flares or a mini-skirt, sewn from my father’s cut of gabardine, issued for sewing military uniforms, as well as with a knitted “noodle” jacket with lacing. By the way, they could not have allowed to go to school in a miniskirt. In the mornings, the school principal met us, standing under the fundamental portrait of A.S. Pushkin five by six meters with a centimeter ribbon in his hands. The things sewn by mother from the distant 70s I still store.

Margarita Schemeleva

Among my friends and acquaintances were young artists and actresses. Everyone tried to emphasize their individuality and did not blindly imitate magazine fashion. At the beginning of 1970-1973, every fashionable girl had a leatherette coat and flared trousers. The raincoats were different in color. I liked the black and the colors of ripe cherries, but I had brown. It was difficult to find a complete ensemble, but we tried. For example, I sewed a tailor's black midi coat. In Vilnius, I bought dark green patent leather shoes and a neck scarf just like the color of shoes.

The ideas for outfits were drawn from magazines, films, and my own imagination. In the summer you could turn around and do something yourself, for example, T-shirts with prints, two- and three-color skirts and shirts using the technique of knot dyeing. I made the stencil for the T-shirt with the print “Make Love, Not War” myself, moreover, with oil paint for painting. Pre 24 hours languished paint on a piece of cardboard, so that the pigment lay on knitwear without greasy stains. And it worked. Mom from Prague brought round glasses with blue glasses. A set of multi-colored glasses came complete with a frame; there were even pink ones. A suit from knitwear (from a photograph in a hat. - Approx. Ed.) I bought from a fashion designer’s friend.

I had a lot of suede things - bags, skirts. In 1975, I bought Italian sandals on a wooden platform. Once a classmate had carved male slippers from my sketch, then everyone on the streets looked back at him. Most of my wardrobe was made up of imported items, as I had a wonderful friend Venya who knew how to communicate with foreign students and tourists. He brought me and my sister very beautiful, high-quality and fashionable things. And even French perfumes in unusual bottles. It was then that in my wardrobe there were real navy blue jeans with double stitching, denim skirts and even a denim sundress. Vienna is probably seventy years old.

Nilina Vitalievna Mishina

In the 70s, due to the total shortage, it was difficult to get fashionable clothes. I had to show maximum fiction in order to look fashionable. Clothes were rarely bought, mostly sewn in an atelier or from friends tailors. Fashion was then monitored in cinemas - they watched a lot of European cinema and read fashion magazines.

The beginning of the 70s was remembered by the hippie style, then they wore either an extra-mini or a maxi, and even magnificent women did not deny themselves a mini. I wore colorful skirts that I sewed myself: I bought the cheapest cotton, trimmed them with lace and braid. They wore fringed shawls and ethnic-style blouses. The hair was left long, bandaged across the forehead and the hair was practically not removed.

Then came the safari style, the influence of Yves Saint Laurent and French cinema was felt. Cotton, linen, light, but keeping the shape of the fabric of natural colors. Wooden, mother-of-pearl, horn buttons, stitched shoulder straps, valves and coquette. It was the 70s that gave the perfect silhouette to classic male and female raincoats, which I have never seen more beautiful than before.

The decade ended with a reckless disco style. Guys wore fitted body shirts, and sutured all their outerwear at the waist on their own. The most daring fashionistas decorated the ends of the flares with metal coins. They wore colorful shirts with very long collar ends. My favorite outfit of that time was clogs, light flares and short tops of a sports type, and I sewed accessories from suede and leather myself. Hair began to curl in the manner of afro on curlers, which they themselves made from newspapers.

Alena Pironko

In the 70s, everything imported was fashionable - bought from under the counter in a department store (if any neighbor or acquaintance was working in the department store), brought by someone who went on trips to socialist countries. In the early 70s, I wore a Soviet-made knitted beret and a visor, and to buy a good turtleneck at that time was a lot of luck.

Around 1975, acquaintances who worked in a military unit in the GDR brought me a dress and shoes, and my mother a trouser criminal suit. If my mother liked the costume and liked it very much (despite the fact that it was made of 100% synthetics), then I didn’t like the dress or shoes categorically: the woolen dress was pricked, his style was stupid, and the shoes were small and stupid noses. Only in 1979, when I was a student at a music school, did I have the first real jeans bought from speculators for crazy money. I wore them with a machine-knitted sweater.

Nadezhda Petrovna Tikhonova

In the photograph in 1978, on her husband the simplest Soviet-made jeans are soft cotton twill weaving. A yellow anorak from a fashionable then Bologna friend sewed. She sheathed our entire ski company. The husband wore the jacket, but sometimes I shot vilishment too. My photo was taken two years earlier - in 1976: I have flared trousers from the same Soviet "jeans" on me, a custom-made blouse with synthetic thread, and Czech-made boots. For all the good things at that time there were lines, but they were available to absolutely everyone. I remember in the same 70s I managed to buy a coat sewn according to the patterns of the Dior house.

Clothes were bought in GUM and TSUM and in typical department stores. Everyone who was interested in clothing spent time in lines. If you want a new good thing - go to GUM and live there for a week. Because of the meager choice, many sewed things themselves and often with friends at home: in the studio, the lead time for the order could be a month or more. Dressed more diverse than now, and "Moscow does not believe in tears," this illustrates perfectly. Looking at films of that period, I feel nostalgia.

It was an era of short skirts, the length of some even now would seem provocative. Closer to the mid-70s, women's pants began to come into fashion - they were also sewn independently. Then came the maxi length, which became a relief after the endless mini. I think it was a great fashion. At that time, everyone was serious about clothing, with the exception of the elderly. The girls on the way dressed especially well. At that time, every stage in fashion was a revolution.

A real sensation was nylon men's shirts: at first they were exclusively white, and then dry cleaners began to offer dyeing services. In the mid-70s, the most fashionable material was criminals. From it sewed and dresses, and coats, and men's suits. Everything that was worn in the West, if it did not appear on the shelves of Soviet shops, was carried like fashion enthusiasts throughout the country as if through the air. Of the socialist countries, Yugoslavia was the most fashionable then: things and especially shoes from there were considered the most chic.

Svetlana Vasilyevna Diricheva

These photographs were taken around 1974-1975. I returned from work and went to visit a friend who was fond of photography. The things in the photo - gloves, hats, veils, peignoir - the property of the photographer. As for clothes, in the 70s we wore short and very short dresses, maxi-skirts, from under which a lace petticoat could be seen, sundresses on straps with an open back, dresses on the floor with flared sleeves, summer wide-brimmed hats.

I really liked the boots, patent leather boots, high platform shoes, stilettos and thick heels. I had several pairs of jeans (Montana, Lee and Levi’s) with a high waist and a flare from a knee or hip - this was the most fashionable thing. In addition to jeans, there was a jeans vest in my wardrobe and two robe dresses, maxi and midi length. Batiste blouses and velor items were very popular. I worked in a department store in Krasnodar, something like the Moscow "Birch", so all the cream I got one of the first. Also, clothes were bought during trips to the Baltic states, and I also went to the Birch itself. For example, in the photo with a peignoir, I have an acrylic shirt brought from Hungary.

Lyudmila Glebovna Strakhovskaya

This is 1968, I have been working at the Institute of Applied Mathematics for two years. Keldysh. I made a coat that spring in an atelier made of steel-colored wool crepe, and his lining was made of natural crepe de chine in tone. It seems that I took the style from Burda magazine - a friend of our family went to Germany to work and always brought us the original, German Burda. True, I never sewed patterns literally - I liked to fantasize, and besides, I adapted them to fit my figure.

At this time, many imported items were brought to us, something friends or relatives brought from abroad. For example, the shoes on me were Czech, they were not visible, but they also matched the color of the coat. The ensembles were very fashionable. No one was embarrassed by any vivid drawings or shades. For example, I had a geometric coat of a very noble pink color with a three-quarter sleeve, which I managed to wear even in winter with the high white gloves that my aunt knitted for me - and to them also a stand-up collar instead of a scarf and a white knitted top hat with small fields . In the Soviet Union there were generally very good natural fabrics. The fabric was sold freely, so every season they bought new cuts and sewed, rather, starting from the material.

The ideas about fashion we drew primarily from Italian and French films. We also went to shows at the Model House on Kuznetsky Most: they seemed to us not too modern, but some ideas could be gleaned. In addition, patterns in separate packages were sold in the Model House, although I can’t say that they were very good. Television in this sense was not very progressive and inferior to magazines, but in the late 60s there appeared “Zucchini 13 Chairs”, where Polish fashion could be spied. Fashion was changing rapidly, and, as it seems to me, we were not far behind the West. Basically, it was noticeable in length: at some point, the mini went abruptly. I remember one of our employees was kicked out of the seminar because she came in a dizzying short leather miniskirt, which, it seems, hardly covered her ass.

Fashion-minded youth dressed uniformly. I remember one day when I brought my grandmother Sonya’s shoes from Orel, which they sewed to order even before the revolution. They were in excellent condition and made of wonderful skin. Now it would be considered a rare vintage, but they were pointed, and then they were not worn and it was awkward to go into them. Now you can go out in shoes of any style, and then you go and understand that everyone is looking at you, because you are not in such shoes.

They wore mainly dresses and skirts - combined them with blouses or sweaters. My sister had a beautiful Austrian sweater with an ornament, which she wore with a straight skirt. At that time, half-skirts were also fashionable, which we sewed from checkered woolen fabric. I must say that in the early 70's women still did not wear trousers everyday. Of course, then, when the flare started, I sewed a sister in an orange suit from a large-woven mat - a fairly simple and probably lousy fabric. The result was a wonderful ensemble: flared trousers and a lined summer coat. I myself preferred skirts, but still I sewed velveteen flares for myself.

It was difficult to get shoes, but we always tried to buy imported ones: Austrian, English, Italian. For example, my sister and I had shoes with punched holes on a corrugated platform, which we called "accordion." Lacquered rubber shoes were brought from Abkhazia. I remember that I went home from work by tram and, driving past a large shoe, I always ran out to see whether they were “giving” something or “not giving”. Of course, when they “gave” something, everyone rushed to the store.

However, do not forget that history is an interpretation of each individual person. Now, if you look back, you understand that we lived, maybe it’s not always easy, but we dressed and looked absolutely luxurious.


Still canceled in France "pension reform"

December 28, 2019 10:06 San Sanych

Different +25

December 27, 2019 03:34 Mahas

High People!

December 26, 2019 8:12 p.m. HP

team of tightened bolts and nuts

Sonder Team for Securing Staples and Stability

December 25, 2019 10:59 p.m. Bob marle

Gestapo Putler

December 25, 2019 10:05 PM Maxime

The Dandelion

not the trash, but Mr. Police. 1

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December 23, 2019 11:41 p.m. HP

December 23, 2019 17:13 Maxime

Salam bachata! Chot sour here in the chat (((

December 23, 2019 12:41 San Sanych

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